Hey calligrapher! No idea where to even start with building a calligraphy business?

✍️ Do you know you want to make money with calligraphy, but feel overwhelmed at all the steps you need to reach your goals?

✍️ Are you sick of feeling stuck and not good enough to sell your calligraphy services?

✍️ Are you trying to do everything but feeling like everything is a failure?

✍️ Are you confused with how to price your calligraphy?

DEAREST CALLIGRAPHER, I WAS IN YOUR SHOES FIVE YEARS AGO.

I was working in a 9-5 job for two years but the more I worked, the more I felt like there could be more to life than just that.

For as long as I could remember, I wanted to start a side hustle and then quit my job eventually to pursue my dream of being my own boss.

Within a year of learning calligraphy, I decided to quit my 9-5 job. At the time, I had been teaching some workshops and selling some greeting cards.

I felt so lost. After I quit my job, I was so stressed trying to do ALL THE THINGS that I got extreme muscle pain in my neck and shoulders from the stress and basically went to a massage therapist every single week.

I struggled so much, but I wanted these things SO bad:

⏰ Work from home and have flexibility to set my own schedule

💵 Make income from my calligraphy business so I could live a creative and rewarding life

🤝 Meet creatives and feel inspired doing what I love with no limits

7 months after I quit my job, I was making up to $7,000 per month with my calligraphy business.

I know how painful it is to feel like you want something so badly but you have no idea how to get there.

Trust me, I’ve tried, like, basically #allthethings.

After a lot of trial and error for 2 years (and so many headaches), I figured out why what you’re doing is not working.

And I want to share that with you!

🎉 Meet the Calligraphy Business Accelerator! 🎉

AN ONLINE COURSE FOR CALLIGRAPHERS TO GO BIG!

IT’S LIKE BUSINESS SCHOOL, BUT JUST FOR CALLIGRAPHERS! 😱

You’ll learn how to…

👉 Make some crucial business mindset shifts and overcome your limiting beliefs

👉 Pick the right 1-2 niches to focus on in your business in a way that aligns with your goals

👉 Create a portfolio that sells year round

👉 Network, collaborate and pitch your products/services to partners and potential clients

👉 Price your calligraphy work with confidence and not feel confused

👉 Make a strategic plan for your calligraphy business moving forward

Look at the results my clients are getting 🥳

Are you ready for some real results and transformations too?!

The Calligraphy Business Accelerator is for you, if…

☑️ You are making $0-300 per month in your calligraphy business right now

☑️ You are overwhelmed because you want to do a lot in your business but don’t know where to start

☑️ You don’t want to procrastinate anymore with your business

☑️ You want to have a strategic business plan for the next 6-12 months

☑️ You want to do wedding calligraphy, sell custom calligraphy to the general public and businesses, teach workshops, or open an online store

It’s NOT for you, if…

✖️ You don’t want to put your face to your brand at all (it’s okay if you’re nervous, we’ll work through it)

✖️ You want to sell passive calligraphy courses online

✖️ You want to grow your business through ads

✖️ You aren’t willing to put yourself out there and network

If you are ready to take this next step in your business and become your own boss, I am here to support you!

In just 4 months, you'll be honing in on the most important tasks for you to get sales and grow your business.

MONTH 1: BUSINESS NICHE AND MINDSET ESSENTIALS

What does it mean, now that you're an entrepreneur, and how do you get your business set up for success? Let's break down the different streams of revenue and figure out your niche + ideal client!

MONTH 2: BUILD YOUR PORTFOLIO AND GET CONFIDENT SHOWING UP IN YOUR BUSINESS

Get ready to become a legit calligrapher with a kickass brand and portfolio that attracts clients! Specifically, we'll be working on your social media, website, and your confidence to show up. Let’s go!

MONTH 3: NETWORK YOUR WAY INTO GETTING CLIENTS AND BUSINESS PARTNERS

We’re heading out in the real world! Let’s get our hands dirty with finding partners and potential clients, AND contacting them – oh yesssss! You'll also learn about how to pitch your business, create contracts, and navigate the entire customer journey.

MONTH 4: MASTERY OF ADVANCED TOPICS AND CREATE A STRATEGIC PLAN MOVING FORWARD

We continue building that strong business foundation through pricing, contracts, and other extra income streams like on-site calligraphy. By the end of the program, you’ll be crystal clear on where you’re heading and have a solid AF plan.

Here’s what’s included!

12 Course Modules

12 course modules that will teach you how to think like an entrepreneur and overcome your limiting beliefs, how to pick the right income streams and niche down, how to build your portfolio through social media and your website, how to price with confidence, how to network and pitch your services, available to you even after the 4 months has ended! See FAQ for detailed course module breakdown. ($2,500 value)

Worksheets & Resources

Workshets and resources that accompany every week's course module and helps you implement what you have learned into your own business ($400 value)

Bonus Course Modules

BONUS course modules that will teach you how to make worksheets, host workshops, edit photos of your calligraphy, get on-site events and open a simple online store. ($400 value)

Bonus Course Modules

Bonuses include 1) 5-page full contract template 2) email contract template 3) 16-page Legal FAQ document of common legal questions calligraphers have, all reviewed by Dina's lawyer ($1000 value)

Email and DM Scripts

Access to Dina’s templates, email scripts, DM scripts to help you pitch your value to clients and partners ($400 value)

Total value: Almost $5,000!

What past and current clients are saying…

YOU CAN SO DO THIS! 💪

FAQs

HOW DO THE COURSE MODULES WORK?

The course modules will be available to you instantly once you purchase the course. The course modules are videos 20-60 minutes long with slides and/or documents and worksheets. You may speed up or slow down the course modules to go through them faster/slower at your own pace.

You get lifetime access to the course modules and resources/worksheets/documents.

WHAT IS THE TIME COMMITMENT? WHAT IF I’M WORKING FULL-TIME?

This program was designed for busy calligraphers with full-time jobs (or other full-time commitments).

20-60 minutes to go through the weekly course module (you can do it at your own pace on your own time, and also speed up/slow down videos)

2-3 hours to complete weekly tasks and work on your business

Obviously, the more time you can spend on your business, the better the results.

IS THE CALLIGRAPHY INSTRUCTOR ACADEMY COURSE INCLUDED IN THE CALLIGRAPHY BUSINESS ACCELERATOR?

No, the Calligraphy Instructor Academy (CIA) is a separate course. However, students of the Calligraphy Business Accelerator will receive a large discount if they would like to purchase the Calligraphy Instructor Academy as an add-on.

DO YOU GUARANTEE THAT I’LL MAKE A CERTAIN AMOUNT OF MONEY PER MONTH AFTER THE PROGRAM?

This program will give you all the TOOLS to be successful in making money in your calligraphy business, but it is 100% your responsibility to commit to the course, and most importantly, complete the assigned modules and tasks. You are the only one who can build your business and make it successful. This program will support you and mentor you through the journey.

Just like a fitness instructor can give you all the exercises to do to become fit, you won’t achieve your goals unless you yourself put in the effort and do the work.

ARE THERE REFUNDS?

If for any reason you're not satisfied with this course, we offer a 100% satisfaction guarantee.

I HAVE A QUESTION!

Please email me at dina@dinacalligraphy.com if you have questions about whether or not this course would be a good fit for you. Happy to chat!

Here is the full curriculum for this course:

Week 1: Entrepreneurial Mindset and Limiting Beliefs
The Importance of Mindset When Building a Business
Let's Kick Imposter Syndrome Out!
Replace Your Perfectionism with Imperfect Action
How to Overcome Limiting Beliefs
Worksheet: Limiting Beliefs

Week 2: Let's Get Your Business Set Up!
Choosing a Business Name
Choosing the Right Business Structure and Registering Your Business (Guidance for calligraphers around the world)
Do I Need to Collect Sales Tax? (Guidance for calligraphers around the world)
Bookkeeping and Bank Accounts
Worksheet: Business Set Up Checklist

Week 3: Different Streams of Income for a Calligrapher
What Are Your Skills and Strengths?
Common Income Streams for a Calligrapher
Should You Open an Online Store?
Advanced and Online Income Streams
Worksheet: Finding Your Sweet Spot

Week 4: Figuring Out Your Niche, Ideal Client, and Picking Your Stream
The Importance of Niching Down
How to Niche Down: Two Ways
Action Time: How to Decide on Your Niche?
Is Having a Consistent Look/Theme/Style Considered Niching Down?
8-Page Resource: Master Guides and Action Plans for Popular Calligraphy Streams
Wedding calligraphy (WEDDING CALLIGRAPHER STREAM)
Custom calligraphy/art and cards to businesses (BUSINESS CALLIGRAPHER STREAM)
Workshops (online during COVID, in-person after COVID) (WORKSHOP INSTRUCTOR STREAM)
Etsy shop / e-commerce and grow it organically through social media and networking (ONLINE SHOP OWNER STREAM)
Do on-site calligraphy (BONUS STREAM FOR EVERYONE)
Worksheet: Let's Niche Down

Week 5: Optimizing Your Social Profiles and Personal Branding
The Purpose of Instagram/Social Media for Your Business
Optimizing Your Instagram Bio
Common Questions about Instagram
Other Social Media Platforms
Worksheet: Social Media Checklist

Week 6: Instagram Content Mastery
Where Instagram Stands In Relation to All Your Other Business Activities: An Analogy
Mastering Instagram Posts: A Useful Framework (Who, What, Why)
Mastering Instagram Stories and Highlights: Best Practices
Mastering Instagram Reels
Should I Do IGTVs and Lives?
How to Build A Portfolio with No Experience or Past Clients
BONUS: How to Take Amazing Photos and Edit with Snapseed

Week 7: Setting Up Your Website Up for Success – Part 1
Do I Even Need a Website?
Which Website Builder Should I Use?
Do I Need a Logo? And Other Common Questions
Squarespace Demo: How to Create a Website in 30 Minutes

Week 8: Setting Up Your Website Up for Success – Part 2
Worksheet: Website Best Practices Checklist
Privacy Policy, Terms & Conditions, Cookie Consent
Metadata for SEO (Squarespace Demo)
Optimize Your Site Title for SEO (Squarespace Demo)
Alt Tags in Photos for SEO (Squarespace Demo)
Adding Keywords in H1 Headers & on Your Pages for SEO (Squarespace Demo)
Create a Link In Bio for Instagram (Squarespace Demo)

Week 9: All Things Pricing: How to Price Anything with Confidence
Important: The Right Mindset for Pricing
Dina's Pricing Framework: Price Custom Calligraphy With Confidence!
What Hourly Rate and Variable Rate Should I Use?
Demo: How to Find the Market Price? How to Make a Price List?
Should You Ever Give a Discount?
Watch This If You Have No Idea Where to Start With Pricing

Week 10: All About Networking, Collaborations and Partnerships
How Networking, Collaborations and Partnerships Help Grow Your Business Exponentially
Who Should You Try to Network With?
How to Find People and Organizations to Connect With: In-Person and Online
The Secret to Building Amazing Connections: Give Value First

Week 11: Contacting Potential Partners and Clients (Exact Scripts)

Week 10: All About Networking, Collaborations and Partnerships

Week 12: Navigating the Customer Journey from Start to Finish

Customer Journey Checklist: Communication with Clients, Invoicing, Contracts, Timelines, Getting Feedback
Demo: Customer Journey Walk-Through (Email and Instagram)
Demo: How to Create an Invoice on Wave
Demo: How to Create a Receipt Manually
Bonus: How to Organize a Beta Calligraphy Workshop
How to Organize a Workshop: Organizing Your First Beta Workshop

Please note: Students of the Calligraphy Business Accelerator will get a discount to purchase the Calligraphy Instructor Academy course as an add-on

Bonus: How to Test An Online Store Idea on Your Website with No E-Commerce (Estimated completion time: 5 minutes)
How to Test An Online Store Idea on Your Website with No E-Commerce (5:23)

Bonus: How to Get Paid On-Site Events (Using Your Portfolio and Through Doing Charity Events) (Estimated completion time: 15 minutes)
How to Get Paid On-Site Events (Using Your Portfolio and Through Doing Charity Events)

Bonus: Lawyer-Reviewed Contract Templates & Legal FAQ (Documents)
Full Contract Template (6 Pages)
Email Contract Template (1 Page)
Legal FAQ document (17 Pages); Topics covered:

COPYRIGHT
Copyright infringement when using quotes
Copyright and “fair use”
Copyright infringement when using photos as reference for art

CONTRACTS
Do I need to send a “contract” or is an email okay?
If my customers buy something from me, are they allowed to re-sell it for a profit?
When you don’t understand a contract / how to negotiate contracts
When is it okay to write/edit a contract by yourself vs hiring a lawyer?

WORKING WITH LAWYERS
How to find a lawyer?
How much does a lawyer cost?
How do I know if something is serious enough that I should talk to a lawyer?
If my client is very late on my payments and/or has ghosted me, what should I do? When should I go to a lawyer?

INCORPORATION
When should I think about incorporating?
Do I need a lawyer for incorporating my business?

LEGAL THINGS FOR YOUR WEBSITE
Terms and conditions guidance for your website
Cookie consent guidance for your website

MISCELLANEOUS
Amazon affiliate marketing: Do I need to disclose it?
Privacy: How to keep customer and client contact info and addresses safe?
If I want to engrave on wine bottles, do I need a liquor license if I am buying liquor on behalf of my client?
Interstate shipping of liquor for engraving projects? (Within United States)
Should I sign an NDA from a corporate client?