Here's a preview of the course!

✨Introducing... THE resource for creating amazing Etsy listing photos & videos✨

Do you have this problem?

You've made some kickass products in your shop that you know the world needs... but you're not getting sales and your conversion rates are hella low.

Customers are scrolling past, and sales are 0 or minimal. It's super frustrating, and you're wondering if there's a way to break free from this cycle...

Or you've just started planning your new Etsy shop, but feel super overwhelmed with how to create beautiful Etsy listing photos.

How do you make mockups that will get clicks? What to include in the 10 Etsy listing photos that will get conversions?

Don't worry, I got you ❤️️

Dina Lu presents...

The Etsy Listing Photos Course for Digital Product Sellers

Everything you need to know about creating aesthetic AF Etsy listing photos to get more sales and higher conversions

Made with love ❤️️ for digital product Etsy shop owners

MASTER YOUR LISTING PHOTOS
3+ hours of video lessons going over the research, design and optimization process of listing photos and videos

PRE-MADE TEMPLATES TO USE
Bonus Canva templates so you don't need to create your listing photos from scratch (totalling 80+ pages in Canva)

💸What if you could make an extra $300/month just by improving your photos?💸

This course will help your listing photos go from boring, average and so-so, to beautiful, aesthetic listing photos that will get you more sales and increase conversion.

Please note: This is for you if you're selling DIGITAL PRODUCTS ONLY, like Canva templates, wedding templates, budget trackers, printables, Notion templates, social media templates, resumes, labels, and more. This is NOT for physical, handmade or print-on-demand products.

This course will include 3+ hours of video tutorials with Dina screen-sharing all steps while explaining her process and strategy. It will also come with 80+ Canva pages of templates for you to use to create listing photos for the most popular kinds of digital products.

Canva is used to make the listing photos in this course. If you don't want to use Canva, this course may not be for you.

What you'll learn 👀 detailed course curriculum

💻 Part 1: Research and Plan (25-minute video tutorial)

• Initial research: how to research competitors and similar products to learn what stands out in their listing photos and videos (how to study their mockups, headings, text, fonts, colours, overall aesthetic, and more)

• The MUST-HAVE essentials to include in your 10 listing photos

• Draft it up before designing: how to plan out your listing videos

✏️ Part 2: Marketing and Designing on Canva (35-minute video tutorial)

• Best dimensions for listing photos and how to set it up using Canva (square dimensions update included)

• Pro marketing 101 lesson from Dina's 5 years in business school and 5 years running her businesses

• Benefits vs features

• KISS principle

• What customers are looking for before they buy

• Purchasing psychology

• How to create aesthetic listing photos by mastering Canva

• Tips and tricks on Canva

• Canva Pro paid subscription vs free plan

• Dina's favourite Canva shortcuts and features, and how to use them (remove background, shadows, leaf/flowers graphics

• Best fonts to use

• Formatting and spacing 101

• Demo: Design listing photos from scratch

• How to repurpose your listing photos into your Etsy description

🌟 Part 3: Create Aesthetic Listing Photos and Mockups FULL DEMOS (50-minute video tutorial)

• Free and paid sites for finding mockups

• How to create your own mockups in Canva

• How to create your own mockups in Midjourney

• How to use Canva and Photopea (or Photoshop) to finalize your mockups

• Tips for laptop, phone and tablet mockups

• Dina's best tips for making your listing photos super aesthetic (for example, adding shadows, transparency, nature elements, stationery in the background)

✨Bonus Videos Answering Common Questions (10-minute video tutorial)

• How do I find the balance between copying competitors and taking inspiration?

• For Canva templates, how many "finished" versions to include in the listing photos to show customization options

• How many mockups should I create?

• How do I find my style and how do I create the exact style I want with limited Canva experience?

• Can you use the Canva logo in your listing photos?

📽️ Part 4: Make the Listing Video (30-minute video tutorial)

• What makes a great Etsy listing video and what you should include (competitor research and general principles)

• How many seconds is optimal for your listing video

• How to screen record on a Windows laptop and a Macbook (free and paid tools)

• Video editing, resizing trimming and pacing demo on Capcut (free video editing software)

📚 Bonus Template Library (mix and match to these 80+ Canva pages to build your listing photos!)

• Paper-based template for business templates, wedding stationery, printables, single page, double page, multiple page template

• Google sheets template / laptop website / notion template

• Stationary template (for digital journals) / printed papers, like resumes, printed price lists for businesses

• Social media / instagram mockups

• Prints displayed in a room

• And more

• All of these templates will add up to 80+ individual Canva pages

Meet your instructor

I'm Dina Lu, a creative entrepreneur, Youtuber, Etsy shop owner, and calligrapher from Vancouver, Canada.

I've been running my Etsy shop selling Canva templates for one year and to date, it has made over $4,500 CAD from solely Etsy (aka no outside marketing).

I've been self-employed for 4 years, and before that I worked in government and international trade (yes, I know, totally different).

Hey, I'm Dina!

My results after 11 months of running my Etsy shop

Why did I create this course?😊

When I started my Etsy shop selling Canva templates one year ago, it took me FOREVER to make Etsy listing photos.

It wasn't that I didn't know how to do graphic design or that I didn't know what to include—it was that creating Etsy listing photos from scratch took a hella long time and I wish I had access to a resource that could help me through the design process faster.

In fact, creating my listing photos sometimes took LONGER than making the actual product.

We all know that if a product's marketing sucks, the product's not going to sell, even if the product is amazing.

In January this year, I made a YouTube tutorial about how to make listing photos, and more than 3,000 people downloaded this free Etsy listing photos template I made.

Looking back, I can't believe so many people wanted this.

I think the listing photos in this template look quite amateur and ugly, and since then, I've improved my listing photos A LOT.

I know there are a lot of you struggling with listing photos just like I did in the beginning, so that's why I made this resource.

The ugly listing photos template I made back in January which 3,000 of you downloaded! 🤯

After a year making improving and optimizing my listing images, this is the level of quality of them now...

And I will teach you EXACTLY how I made these in the course!

(P.S. You get access to all of these pre-made templates and 40 other pages!)

✨Ready to up-level your new Etsy shop?✨

MASTER YOUR LISTING PHOTOS
3+ hours of video lessons going over the research, design and optimization process of listing photos and videos

PRE-MADE TEMPLATES TO USE
Bonus Canva templates so you don't need to create your listing photos from scratch (totalling 80+ pages in Canva)

✨Frequently asked questions✨

When do I get access to this course?

Immediately after purchase! All the course content is completed and uploaded, so you can watch the video lessons right away.

What's the return policy?

If for any reason you're not satisfied with this course, we offer a 100% satisfaction guarantee.

Do I need to subscribe to a Canva Pro paid plan, Midjourney or other services to be successful in this course?

I HIGHLY recommend Canva Pro ($14.99 monthly), or else you won't be able to do a lot with your listing photos. The background remover feature is a Pro feature and I use it often. I also use a lot of Pro photos on Canva.

I also show how to use Midjourney to make mockups, and I highly recommend Midjourney as well ($10 monthly).

I use Photopea.com (free Photoshop alternative) to edit photos so you don't need an Adobe subscription.

Does this course come with any coaching, community support or personal support from Dina?

No. This is a standalone, self-paced course that comes with video lessons and pre-made templates.

What currency is the price of this course?

US Dollars (USD).

How long can I access the course content?

You get lifetime access, so forever!

I already know how to use Canva and don't want the full course. Can I just buy the mockups?

Yes! You can get JUST the mockups (80+ mockups/templates in a Canva document) right here.

Can I ask you a question that's not listed here?

Please email me at dina@dinacalligraphy.com if you have questions about whether or not this course would be a good fit for you. Happy to chat!

Change your listing photos 👉change your results 👉 change your life.