Imagine 8 weeks from now, your first workshop is SOLD OUT, you see an extra $400 in the bank, and you're telling all your friends and family that you're doing what you love...

On top of that, you're feeling confident as a calligraphy instructor, you're planning your post-COVID travels with the extra cash, and you see 2 referrals just come into your inbox (because hosting workshops makes networking so much easier)!

How amazing would that feel? 🎉

If you've been thinking about hosting your own calligraphy workshops, but haven't done so yet because you're not sure how to make worksheets, set up a workshop and sell tickets, I'm here to tell you that you can do it all in 8 weeks!

If you feel overwhelmed or scared to take that next step, I'm here to support you 100% of the way.

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Remember when you learned how to ride a bike with training wheels?

This course is exactly that, and I'm the person giving you a push from behind so you can travel a million miles with your business and accomplish anything you want.

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You can SO do this. 💪

Meet the Calligraphy Instructor Academy

Everything you need to set up and sell out your calligraphy workshops (from scratch!)

This course will teach you how to go from scratch to selling out your first calligraphy workshop in 8 weeks using your own network and social media.

After that, the income potential is limitless! Here's generally what you can expect your revenue to be in the first couple months:

👉 $250-600 per workshop: brush lettering workshop hosted in a cafe

👉 $500-900 per workshop: pointed pen workshop hosted in a cafe

👉 $800-2,000 per workshop: corporate brush lettering workshop at company's offices or on Zoom

So guess what? You'll make back your investment after you teach 1-3 public workshops! 🙌

To give you an idea of what's possible—since February 2019, I've made over $33,000 from teaching public and corporate workshops, in-person and on Zoom.

The Calligraphy Instructor Academy is a course for calligraphers who want to regularly host their own in-person or virtual calligraphy workshops and make $1,000-$3,000 a month from workshops.

40+ video lessons and downloadable resources to help you set up everything, sell tickets, and teach a workshop in 8 weeks

($2500 value)

Get all of Dina's insider tips through watching the 2-hour Zoom recording of her teaching a brush lettering workshop

($800 value)

Inside the Calligraphy Instructor Academy, you'll learn exactly how to host a beta workshop, make worksheets, set up an in-person and virtual workshop (Zoom), structure your workshops, price and sell tickets, and how to solve common hiccups that might arise like a total pro!

You'll also get exclusive access to a real 2-hour Zoom brush lettering calligraphy workshop that Dina hosted and you'll learn how Dina structures her workshops and systems.

Plus, you'll get a juicy bonus module on how to host corporate workshops!

Meet Your Instructor, Dina

In the past 6 years, I've taught over 70 workshops, including brush lettering workshops, pointed pen workshops, and corporate team-building workshops for companies.

I started teaching in-person workshops in 2019 and pivoted to teaching virtual Zoom workshops during COVID.

To date, I've made over $33,000 USD (~40,000 CAD) from calligraphy workshops.

Are you ready to believe in yourself and make it all happen like these calligraphers have? ✨

Enroll now and host your first public workshop in 8 weeks!

FAQs

Who is this course for? And is my calligraphy good enough to teach?

The Calligraphy Instructor Academy is for intermediate and advanced calligraphers who want to teach live brush lettering and/or pointed pen calligraphy workshops. You should be very comfortable with whichever calligraphy tool you use in at least one style. For example, I, Dina, consider myself an intermediate calligrapher: I can do modern calligraphy very comfortably and consistently with brush lettering and pointed pen, but I don't know any other styles nor do I know how to flourish.

Please email me at dina@dinacalligraphy or DM dinacalligraphy on Instagram if you have questions about whether or not this course would be a good fit for you. I'm happy to take a look at your calligraphy!

If you are an intermediate calligrapher but feel imposter syndrome or feel nervous about teaching, we'll cover how to combat imposter syndrome in the course.

What's included in the course?

The Calligraphy Instructor Academy comes with 10 modules that consist of video lessons. In total, there are more than 40 video lessons (see curriculum above). The video lesson length will range from 2 minutes to 20 minutes. There will also be a 2-hour Zoom recording of Dina teaching a brush lettering workshop.

In addition, there are also downloadable resources such as Dina's 3-page worksheets that you can use for your beta workshop, master guides for setting up an in-person and virtual workshop, lines in Word and Illustrator format for making your worksheets, and more.

As of 2023, the Facebook group for this course is discontinued, but if you have any questions about hosting workshops after purchasing the course, feel free to email Dina.

What's the difference between the Calligraphy Instructor Academy and the Calligraphy Business Accelerator?

The Calligraphy Instructor Academy is a self-paced standalone course that helps you become a calligraphy workshop instructor. It gives you all the tools and resources needed for you to host your first calligraphy workshop in 8 weeks. It is not a coaching program.

The Calligraphy Business Accelerator is a 4 month group live coaching program that helps you register your business, set up your social media accounts, make a website, get clients through networking, be confident with pricing. communicate with clients, and more. It comes with contract templates and a legal FAQ document. There are live group coaching calls with Dina, a private Slack channel and accountability small group calls. The program is for calligraphers whose niche is calligraphy workshops, wedding calligraphy, an online shop, custom calligraphy, and/or selling calligraphy to businesses (broader in scope than the Calligraphy Instructor Academy).

If you join the Calligraphy Instructor Academy, the Calligraphy Business Accelerator would be the next step up. (You're in luck, if you join the Calligraphy Instructor Academy, you'll get a sweet deal to the Calligraphy Business Accelerator!)

Is this course geared more towards teaching brush lettering or pointed pen workshops?

There are resources (supplies lists, for example) for teaching both brush lettering and pointed pen. The 2-hour Zoom workshop Dina recorded is a brush lettering workshop, but the structure and guidance presented can be applied to pointed pen too.

Generally, if you can do both brush lettering and pointed pen, I'd recommend you start teaching brush lettering first because it's easier to teach beginners, and then add pointed pen as another offer afterward.

Do you guarantee that I'll make a certain amount of money after the course?

This course will give you all the TOOLS to host successful workshops, but it is 100% your responsibility to commit to the program, complete the video modules and do the work. You are the only one who can build your business and make it successful. Just like a fitness instructor can give you all the exercises to do to become fit, you won’t achieve your goals unless you yourself put in the effort and do the work.

I am located outside of North America, will this course still be good for me?

Yes, this course is for calligraphers all around the world who want to host their own workshops. The only parts that may require a bit of your own research are pricing in your location and event ticketing platforms.

Will this course help me sell digital calligraphy courses? What about teaching kids?

The Calligraphy Instructor Academy teaches you to host your own LIVE workshops, either in-person or virtual (on Zoom), for an audience of 6-20 attendees. These are single workshops that only run one session. The tips and guidance in this course are geared towards teaching adults, but you could definitely teach kids.

It will not teach you how to set up, film and sell a digital course. If you are thinking about creating a digital course, teaching LIVE workshops is a great place to start to know what pain points your calligraphy students might have, which would then help you create a digital course that covers all of that.

When do I get access to the course after enrolling?

Instantly!

What currency is the price of this course?

US Dollars (USD).

How long can I access the course content?

You get lifetime access, so forever!

What's the refund policy?

If for any reason you're not satisfied with this course, we offer a 100% satisfaction guarantee.

Can I ask you a question that's not listed here?

Please email me at dina@dinacalligraphy or DM @dinadlu on Instagram if you have questions about whether or not this course would be a good fit for you. Happy to chat!

Here is the full curriculum for this course:

Module 1: Getting Into the Right Mindset
1.1 The Importance of Mindset When Building a Business
1.2 Let’s Kick Imposter Syndrome Out
1.3 Am I Actually Good Enough to Teach?

Module 2: How to Host Your First (Beta) Workshop and Plan Future Workshops
2.1 What Is a Beta Workshop and Why Do One?
2.2 How to Host a Beta Workshop
2.3 Suggested Timeline for Hosting Your First Real Workshop
2.4 Career Trajectory for a Workshop Instructor
2.5 DOWNLOAD: Dina’s 3-Page Worksheets for Your Beta Workshop

Module 3: How to Make Worksheets
3.1 Best Structure for Worksheets
3.2 How Are Pointed Pen Worksheets Different Than Brush Pen? What to Include in a Pointed Pen Cheatsheet?
3.3 How to Make Worksheets Method 1: Do by Hand Then Photocopy
3.4 How to Make Worksheets Method 2: Do by Hand Then Digitize
3.5 BONUS: How to Hire a Graphic Designer on Fiverr to Digitize Your Worksheets (Method 2 continued)
3.6 How to Make Worksheets Method 3: Do on iPad/Tablet Digitally (Featuring Candace @fromyourstrulystudio)
3.7 Printing Worksheets: What Paper to Use? Should You Print At Home or At Shop? Do You Need to Bind It?
3.8 DOWNLOAD: Word, Illustrator, and PNG Files - Lines for Making Worksheets

Module 4: Supplies Packing Lists and How to Buy in Bulk
4.1 Supplies Overview and Packing List for a BRUSH LETTERING Workshop
4.2 Supplies Overview and Packing List for a POINTED PEN Workshop
4.3 How to Email a Manufacturer for Wholesale Prices and to Buy in Bulk

Module 5: How to Set Up an In-Person Workshop
5.1 Timeline and Checklist for Hosting an In-Person Workshop
5.2 How Long Should an In-Person Workshop Be?
5.3 Finding a Location for Your Workshop: 3 Types of Locations (Debrief)
5.4 How to Find a Suitable Cafe? How to Email/Call a Cafe to Ask? (Tutorial and Scripts)
5.5 In-Person Pre-Workshop and Post-Workshop Communications with Attendees (Templates)
5.6 Tips for In-Person Workshops
5.7 Solving Common In-Person Workshop Hiccups
5.8 BONUS: How to Contact a Sponsor to Provide Free Food/Drink at Your Workshop (If You Rent a Location)
5.9 DOWNLOAD: In-Person Workshop Master Guide

Module 6: How to Set Up a Virtual Workshop
6.1 Timeline and Checklist for Hosting a Virtual Workshop
6.2 How Long Should a Virtual Workshop Be?
6.3 Logistics and Equipment: How to Set Up the Virtual Workshop
6.4 Mailing Out Supplies: Which Kind of Mail to Use, How to Pack Supplies
6.5 Virtual Pre-Workshop and Post-Workshop Communications with Attendees
6.6 Tips for Virtual Workshops
6.7 Solving Common Virtual Workshop Hiccups
6.8 How to Use Zoom to Teach Your Virtual Workshop
6.9 DOWNLOAD: Virtual Workshop Master Guide

Module 7: Pricing and Selling Tickets for Your Workshop
7.1 Should I Sell Tickets on my Website? And/or on Event Ticketing Platforms like Eventbrite?
7.2 How to Find Popular Event Sites in My Location/Country? (Other Than Eventbrite)
7.3 How to Set Up an Event Using Eventbrite (and Important Settings)
7.4 Writing Your Event Description and Making the Cover Photo
7.5 Pricing Your Workshop (Excel + Research Demo)
7.6 Calculating Profit from Your Workshops (Excel Demo)
7.7 Best Strategies for Selling Out Your Workshop
7.8 Last-Minute Strategies When You Are Low on Ticket Sales

Module 8: How to Actually Teach the Workshop - Structure and Best Tips for Brush Lettering and Pointed Pen
8.1 BRUSH LETTERING: How to Structure Your Workshop
8.2 BRUSH LETTERING: Best Tips for Teaching and Solving Problems
8.3 POINTED PEN: How to Structure Your Workshop
8.4 POINTED PEN: Best Tips for Teaching and Solving Problems
8.5 BONUS: How to Use Your Calligraphy Workshops to NETWORK
8.6 DOWNLOAD: Structure for Calligraphy Workshops + Best Tips

Module 9: Watch Dina Teach a Real 2-Hour Workshop on Zoom
9.1 Zoom Recording WITH COMMENTARY (I Recommend You Watch This One)
9.2 Zoom Recording (No Commentary)

BONUS Module 10: Hosting Corporate Workshops
10.1 How to Make an Info Pack for Hosting Corporate Workshops
10.2 How to Price Your Corporate Workshop
10.3 Basic Strategies for Selling Corporate Workshops
10.4 FAQs About Hosting Corporate Workshops